Market Intelligence and Business Advisory

The most important part of the strategy development and market research exercise is to fully understand what the study is being done for. We facilitate better understanding of the objectives of the study by simply “questioning the question”, and fully detailing the existing knowledge available with the client (i.e. Client “Knowledgebase”)

Conduct exhaustive research using primary and secondary sources to develop an in-depth view of the current market situation including market size, competitive landscape, customer segments, product segments, and qualitative insights.

We gather customer inputs and competitor/trade intelligence using primary research to better evaluate the market complexity in selected segments. A validated estimate of the competitive intensity can lead to better decisions in terms of new market entries or new product launches or new campaigns to target varied customer segments.

ANALYSIS

Analysis of the defined knowledgebase could be performed on multiple facets of the market. The common analysis areas are customer-level segmentation, and product-level segmentation.

Once the market has been segmented based on preferred facets, the priority is to identify the Opportunities among the varied segments.

OPPORTUNITY SIZE & PRIORITIZATION

Defining the opportunity in detail will help to estimate the size of the varied opportunities. The key to strategy development is to accurately estimate the “Addressable” opportunities vs. “Nice-to-Have” opportunities.